Challenge 1: High Competition
- Description:
- The UK and US markets are saturated with established kitchenware brands.
- Solution:
- Focus on unique value propositions like premium quality, affordability, and innovative features.
Challenge 2: Regulatory Hurdles
- Description:
- Compliance with import laws, safety standards, and environmental regulations.
- Solution:
- Worked with EC company and local consultants to ensure full compliance.
Challenge 3: Logistics and Supply Chain Complexities
- Description:
- Managing long-distance shipping and ensuring timely delivery.
- Solution:
- Partnered with experienced fulfilment centres to reduce lead times and optimize inventory.
Challenge 4: Building Brand Awareness
- Description:
- Low initial recognition in highly competitive markets.
- Solution:
- Invested in digital advertising, partnered with influencers, and showcased products at trade events.