Phase 1: Market Research and Feasibility Study

• Objective:
  • Understand market demand for knives and kitchenware in the UK and US.
• Actions Taken:
  • Collaborated with the EC company to conduct consumer surveys and competitor benchmarking.
  • Identified customer segments, such as home chefs and professional kitchens.
  • Assessed regulatory requirements, including safety certifications for kitchen products.

Phase 2: Establishing Partnerships

• Key Partnerships:
  • EC company as a bridge for logistics, marketing, and contract negotiations.
  • UK and US fulfilment centres to streamline order fulfilment and reduce delivery times.
• Benefits:
  • Leveraged EC company’s market expertise and existing networks.
  • Reduced entry costs and mitigated risks associated with establishing a direct presence.

Phase 3: Branding and Product Adaptation

• Brand Positioning:
  • Highlighted GD and ZJ’s reputation for quality and craftsmanship.
  • Differentiated their products through features like ergonomic designs and durability.
• Product Adjustments:
  • Adapted packaging and instructions to meet local preferences.
  • Incorporated sustainable materials to align with environmental expectations in the UK and US.

Phase 4: Launch and Scaling

• Initial Launch:
  • Focused on e-commerce platforms like Amazon UK and Amazon US to reach a broad audience.
  • Used digital marketing strategies such as SEO, social media ads, and influencer partnerships.
• Scaling Strategy:
  • Gradually expanded into brick-and-mortar retail stores.
  • Launched promotional campaigns, such as discounts and bundled offers, to build brand awareness.