- Definition:
Fulfillment refers to the process of storing, picking, packing, and shipping products to customers. It includes inventory management, order processing, and delivery. - Key Components:
- Inventory Storage: Warehousing goods in strategically located facilities.
- Order Processing: Receiving customer orders and ensuring accuracy.
- Picking and Packing: Selecting items from inventory and preparing them for shipment.
- Shipping and Delivery: Transporting products to the customer’s location, domestically or internationally.
- Returns Management: Handling product returns efficiently.
- Types of Fulfillment Models:
- In-house fulfilment
- Outsourced fulfilment (e.g., third-party logistics providers)
- Hybrid models