1. What Is Fulfillment?

  • Definition:
    Fulfillment refers to the process of storing, picking, packing, and shipping products to customers. It includes inventory management, order processing, and delivery.
  • Key Components:
    • Inventory Storage: Warehousing goods in strategically located facilities.
    • Order Processing: Receiving customer orders and ensuring accuracy.
    • Picking and Packing: Selecting items from inventory and preparing them for shipment.
    • Shipping and Delivery: Transporting products to the customer’s location, domestically or internationally.
    • Returns Management: Handling product returns efficiently.
  • Types of Fulfillment Models:
    • In-house fulfilment
    • Outsourced fulfilment (e.g., third-party logistics providers)
    • Hybrid models