Challenge 1: Navigating Regulatory Compliance

• Details:
  • Differences in safety, labelling, and environmental standards between China, the UK, and the US.
  • Delays in approvals due to unfamiliarity with local compliance processes.
• How It Was Addressed:
  • Partnering with the EC company, which had expertise in international regulations.
  • Investing in consultants to manage certification and labelling requirements.

Challenge 2: Supply Chain and Logistics Complexity

• Details:
  • Coordinating long-distance transportation from China to fulfilment centres in the UK and the US.
  • Managing inventory levels to avoid understocking or overstocking.
• How It Was Addressed:
  • Leveraging the EC company’s logistics network to optimize shipping routes.
  • Implementing inventory management systems to maintain balance across warehouses.

Challenge 3: Building Brand Recognition

• Details:
  • Competing with well-established brands in highly saturated markets.
  • Limited awareness of GD and ZJ’s products among UK and US customers.
• How It Was Addressed:
  • Focused marketing efforts on online platforms, including Amazon and social media.
  • Highlighted unique selling points such as high-quality craftsmanship and sustainable materials.

Challenge 4: Adapting to Cultural Differences

• Details:
  • Differences in consumer preferences, such as design styles and material expectations.
  • Communication challenges due to language and cultural nuances.
• How It Was Addressed:
  • Conducted market research to align product features with customer expectations.
  • Adapted packaging and marketing messages to resonate with local audiences.

Challenge 5: Managing Operational Costs

• Details:
  • Higher costs associated with international shipping, tariffs, and fulfilment centre services.
• How It Was Addressed:
  • Negotiated favourable terms with fulfilment centres and shipping providers.
  • Monitored cost-efficiency through regular performance audits.